Nowadays, search engine optimisation reigns supreme. It has become a valid notion that whoever has the best SEO strategy will always dominate the competition. While that may be true, there’s also one other vital aspect of online marketing that you should also consider – social media marketing. You can no longer bag the top spot on Google’s rankings without a social media presence. SEO and social media marketing work hand in hand to provide you with the most visibility and influent online. With that said, here are some of the reasons why your social media marketing is equally as important as SEO:
It Builds Awareness
People who don’t know and aren’t aware of your business are unable to become your customers – despite you doing well on your SEO social media marketing campaign. Keep in mind that billions of people are using social media platforms to share, engage, and interact with other people and businesses. That means by creating social media profiles on different platforms, your reach of influence will expand even further. Creating a business profile for most social media platforms is free. So, take advantage of this opportunity and establish brand awareness through social media.
Social channels are continually evolving, releasing new features and rapidly increasing its environment. These constant changes can be intimidating for business owners. However, these changes can also open new opportunities to engage with your target audience. You don’t even have to do anything. Just make sure that you incorporate any new changes to the platform to encourage audience engagement. You can post something like “what do you think about Facebook’s new feature?” or “Loving the new features on Twitter! Do you like them, too?” These questions will spark a conversation between you and your target audience. Make sure you interact with them as well and reply to their inquiries or positive comments.
It’s an Affordable Way to Grow SMEs
Considering everything that was mentioned, you can see that SEO social media marketing aims to provide a way for business to establish a name for themselves online without having to spend money on it. While you can pay for when you advertise ads on social media platforms like Facebook, every other thing about it is free. You can upload images, post engaging content, grow your follows, create a group intended for your target audience, and more. All of that is entirely free. So, make sure you take advantage of this by tapping into social media marketing.
So, as you can see, social media marketing is also another way for you to improve your reputation and expand your influence. Learn more about using social media for marketing when you visit our official blog page.